We are on the cusp of Earth Day, and I have been a total EFG (Environmentally Friendly Girl ) Fail. Yesterday I had a one-on-one focus group downtown. Did I do the responsible thing and take public transportation?
No. I drove down and I loved it. I know it's wrong, but I was getting reimbursed for the parking garage fee and there isn't much traffic at 10 in the morning. Driving into Downtown Chicago is luxury and I enjoyed every minute of avoiding running over bikers, being tailgated by cabs, and all the red light tickets.
About focus groups and market research, I highly recommend finding market research companies online and entering into their database. If you use google, all your online info is being tracked by advertisers anyway, why not get paid from time to time for your opinions.
Yesterday was a really great survey opportunity, because I have my own business I qualified to interview with a company looking for consumer feedback on their small business accounting software. One hour of my time (plus commuting on a sunny spring day) and I was paid $150 plus $25 for parking. Woot!
There are focus groups and market research studies for many many things. If you breathe and you buy stuff, sooner or later you'll qualify for a study and get paid to share your opinion.
And back to my latest Earth Day Fail. Today I was about to get into the shower, so the water was on, and the phone rang. I answered the phone and then I checked my email. An indeterminate amount of time later I realized I was wasting one of our most precious resources--fresh water. *hangs head in chagrin*
I know, the environmental police are flagging this post right now for further investigation. I will try and do better, maybe get a grass dress? I do recycle, compost and reuse boxes that must count in my favor right?