It's October and we are in the midst of Breast Cancer Awareness Month. I suppose one could say that it is great so many companies have jumped aboard the bandwagon and are offering so many different promotions seeking to raise funds for Breast Cancer Awareness.
For me, I am finding this preponderance of BUY PINK, makes me very cynical. Especially now that the football players are wearing neon pink. It doesn't ring sincere. Let's say there is a player whose mom is a breast cancer survivor. Him wearing pink shoes, what the point. Him sharing in a post-game interview that he wants to give a shout out to his mom who is a 20 year cancer survivor and showed him what determination means--now that is impactful and true cancer awareness.
What's the difference between the two? Pink paraphernalia, driven by a nameless/faceless corporation that in my opinion is more driven by free PR=more sales OR a unsolicited testimonial.
Give me the unsolicited testimonial any day of the week and keep the pink gear.
Don't even get me started on the guilt-inducing "Save Lids Save Lives" campaign run by Yoplait. Look, how about instead of asking people to mail in their aluminum foil lids that they licked clean, how about if you just give 5 cents from every sale to the SGK foundation for a cure. If I was in charge I would happily give 5 cents from every sale of my yogurt during October. Then I'd ask everyone to recycle the aluminum little tops. I'd even have a contest to aware a year of free Greek style yogurt for great crafty ideas on how to reuse the yogurt containers.
Hmm how to reuse the yogurt containers...how about, put glue on them sprinkle em with glitter, add a hook and use them as ornaments. And then let's go out an give proper homage to the women out there who have kicked cancer's ass!